Mighty MERP NJ Law Podcast
June 5, 2022

Austin Aimone pt3 πŸš€ Legal Marketing Consultant

Austin Aimone pt3 πŸš€ Legal Marketing Consultant

For the past couple years Austin has found his niche working with small law firms and sole practitioners on their online marketing, business development, and brand awareness.

Welcome to part 3 in this series with legal marketing consultant, Austin Aimone  βš–️ on the Mighty MERP podcast, with host Melissa Rosenblum.

This is the 3rd segment between attorney and marketing pro. πŸ“Š  Austin has helped firms increase revenue and expand their business by creating custom marketing strategies.

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Austin AimoneProfile Photo

Austin Aimone

Legal Marketing Consultant

For as long as I could remember, I have been fascinated by the psychology of advertising. I love a good commercial, catchy jingle, or memorable billboard. While most people watch Super Bowl commercials for the humor, I’ve always been intrigued by how a scene of a happy family camping in the woods can encourage you to buy a truck. That interest led me to study Marketing in college where I focused on the psychology behind consumer engagement.

For the past two years, I have been working with small law firms and sole practitioners on their online marketing, business development, and brand awareness. I have helped firms increase revenue and expand their business by creating custom marketing strategies. I have experience working in all practice areas from Family Law and Criminal Defense to Consumer Protection and Class Actions.

In everything I do, I always asked one simple, but important question; Why? I am genuinely curious by nature so asking β€œwhy” helps me better understand the situation. Science also shows that explaining why someone should do something rather than just telling them to do it leads to more favorable outcomes. I use my natural curiosity to learn about my clients and their businesses. From that, I then create an authentic brand for that attorney that, when positioned in the right places, will connect and engage with an audience.

In working with small law firms, I have found a passion for contributing back to Main Street America. Small law firms are the cornerstone of every town and a stronger legal community leads to a stronger local … Read More