Law - Court - Lawyer Wellness
Oct. 4, 2026

2026 NJ DWI Defense Roundtable - Levow Lederman MERP

New Jersey DWI law is changing — and the practical realities inside municipal court can be even more complicated than the statutes and reported decisions suggest.

In this episode of the Mighty MERP Podcast, attorney Melissa Rosenblum sits down with experienced New Jersey DWI defense attorneys Peter Lederman and Evan Levow for an in-depth discussion of what defense lawyers are seeing right now in DWI cases across the state.

The conversation begins with one of the biggest issues currently facing New Jersey DWI practitioners: the Alcotest 9510 and the continuing fight over the admissibility of breath-test results. The attorneys discuss State v. Cunningham, challenges involving the newer breath-testing technology, and why physical and observational evidence can become especially important when the breath reading itself is disputed.

The discussion covers:

  • Alcotest 9510 and breath-test admissibility — current challenges to 9510 results and how those issues affect DWI cases.
  • Observation evidence vs. BAC evidence — driving behavior, interaction with police, balance testing, field sobriety testing and what the video actually shows.
  • Plea negotiations in New Jersey DWI cases — how cases are being resolved and why practices may differ among courts, prosecutors and counties.
  • Horizontal Gaze Nystagmus (HGN) — what defense attorneys examine when reviewing the administration and interpretation of HGN testing.
  • Body-worn camera and police video — why seemingly minor moments buried in hours of footage can potentially change a case.
  • Standardized Field Sobriety Tests — understanding how tests are supposed to be administered rather than simply accepting a report stating that someone “failed.”
  • Medical and physical issues — why injuries, neurological conditions and other individual circumstances may matter when evaluating alleged signs of impairment.
  • Prior DWI convictions and PCR issues — including the practical challenges surrounding older convictions and sentencing exposure.
  • AI and DWI defense — where artificial intelligence may assist attorneys and why experienced human review of evidence remains critical.

A recurring theme throughout the episode is simple: watch the evidence.

Peter describes a case in which careful review of police video uncovered an important exchange between officers concerning an HGN test. That discovery became part of a much larger examination of what officers actually observed and ultimately contributed to the case being dismissed.

Melissa explains the multi-step video review process used in her office, including initial review and timestamping followed by her own examination of the evidence. Evan similarly emphasizes that defense counsel ultimately needs to watch the footage and understand the nuances of standardized field sobriety testing.

A police report, breath-test number or notation that someone failed field sobriety tests doesn't necessarily tell the complete story.

The attorneys also discuss something that doesn't appear on a breath-test printout: preparation.

They talk candidly about developing credibility by knowing the file, reviewing discovery, trying cases when necessary and being prepared to identify weaknesses that might otherwise go unnoticed.

Evan emphasizes the importance of continuing to “outlearn” the opposition — studying DWI science, testing procedures and defense issues even after decades of practice.

That becomes particularly important with video evidence. A transcript can capture words. It may not adequately capture movement, hesitation, tone, physical limitations or the complete context surrounding an officer's observations.

Legal Disclaimer: This podcast is provided for general educational and informational purposes only and is not legal advice. No two legal cases are the same. Anyone requiring legal assistance should consult an attorney regarding their individual circumstances.

Topics: New Jersey DWI law

NJ DUI defense

Alcotest 9510

breath testing

State v. Cunningham

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Transcript

Melissa Rosenblum Esq (00:01)
Welcome back to the Mighty MERP Podcast. I'm your host, Melissa Rosenbloom, and I'm excited to kick off our new season with our first episode focused on DWI Law in New Jersey.

Tom the producer (00:14)
This podcast is not a source of legal advice. No two legal cases are the same. Contact an attorney if you require legal assistance.

Melissa Rosenblum Esq (00:21)
Joining me are two experienced, also known as, no, just kidding, young men. experienced DWI defense attorneys, Peter Letterman of Lomora Law and Evan Laveau of Laveau DWI Law. We're gonna discuss developments in DWI Law, emerging technology, and issues shaping DUI, DWI defense in New Jersey. Peter, Evan, welcome back to Mighty Murp.

Peter Lederman Esq (00:48)
Could be back.

Evan Levow Esq (00:50)
Thank you.

Melissa Rosenblum Esq (00:52)
I'm gonna just jump right in and the question I'm gonna ask both of you is what do you think is new in DWI law that practitioners should be aware of first? Cause I think there is constantly updating, learning, new cases that are coming out.

That DWI law has changed more in the last two years, three years, maybe four, than they did for like a long time in New Jersey. Do you agree? Thoughts?

Evan Levow Esq (01:33)
A hundred percent. I I s I would say everything's new almost. It's like the wild, wild west, especially for us pirates. The you know the the ninety five ten has not been approved yet, even despite the attorney general's statement that they can get these these into evidence, I I question I question the ethics of that. you can't.

It's not admissible. It hasn't gone through a reliability assessment. It doesn't follow Chun, Doraguzi, Harvey, Kelly, et cetera. So anybody that's letting a reading in now is making a mistake. Anybody that's not pushing the physical aspect of the case is making a mistake. So these are cases now that are are much more winnable.

Melissa Rosenblum Esq (02:25)
Yeah, so let's take a step back and let's talk about the ninety-five ten because I think that this is a huge issue in every court and there seems to be prosecutors who want to pursue letting it in because they want to be the test case.

And so the the question is so ninety five tens are the new alcatest machines, which are really alchest machines that started being implemented in the last two years, correct?

Evan Levow Esq (03:03)
More than that.

Evan Levow Esq (03:04)
Three or four, yeah.

Peter Lederman Esq (03:05)
And

Melissa Rosenblum Esq (03:06)
And Evan, you were the attorney who in the end was handling an appeal regarding the admissibility of the ninety five ten.

Evan Levow Esq (03:17)
Yeah, we had State versus Cunningham that got dismissed on appeal against the state by the Supreme Court because well for several reasons, but the bottom line is they're back at square one trying to get these results in. And and Peter will talk he could talk about the case he had that you were referring to, Murp, about getting the readings in.

Melissa Rosenblum Esq (03:43)
Right. I mean that's the big question. Are Alcatest readings based on the ninety five ten admissible? Peter, are they admissible?

Peter Lederman Esq (03:51)
They know and we know that they're not admissible. It's as simple as that. They acknowledge what some prosecutors asserted was simply wrong, that ninety five ten is really seventy one ten with a couple tweaks, and that Chun makes it good. They know that, and they've acknowledged that.

Melissa Rosenblum Esq (04:14)
When you say they, who do you mean by they? Prosecutors, judges?

Peter Lederman Esq (04:20)
Hill. Everybody. Yeah, so look, we have five hundred plus municipalities, roughly that many courts, prosecutors, judges, attorney generals, county prosecutors, you know, everybody's in this to some extent. Mm w when you talk to people, they have different opinions. The greatest

Evan Levow Esq (04:39)
Yeah.

Peter Lederman Esq (04:39)
majority by far believe that the that the breath test results are not admissible.

Evan Levow Esq (04:46)
Anybody who's intellectually honest about it.

Peter Lederman Esq (04:49)
there's there you know, people have different reasons for doing different things and you know you could try the same case in a number of different courts and get different results. But the fact is that just about every court just about you're not gonna have a pr a pr a per se case against you. And they'll they'll acknowledge that. They'll proceed. If you're gonna go to trial, it's gonna be on observation.

Melissa Rosenblum Esq (05:11)
So I'm gonna tell you that I don't think every court is agreeing with that, but so I'm gonna follow up on Evan's comment of if they're being intellectually honest and

Peter Lederman Esq (05:21)
doesn't it doesn't really matter, does it? I mean it's what happens. It's what we have to deal with. I'm I'm saying in my experience, I'm not seeing you know, I had the the experience in one town in Mammoth County where they tried to have a hearing of sorts that legitimatized the the device. And even after that, nothing is really happening that I'm seeing, even in Mammoth County. Well

Melissa Rosenblum Esq (05:47)
But the

Peter Lederman Esq (05:48)
what I wanna tell you I I I wanted to give you

Before Evan goes for his his picture. I think to me the most fascinating thing is trains are still rolling down the tracks. The cases are still moving down the line without the breath test results, without without the blood alcohol content. But what's interesting, and I tell this to my clients, to me what's fascinating.

while they can't use it to prove their case. Prosecutors are using it to identify what their position should be as far as resolution. So

Melissa Rosenblum Esq (06:25)
But here's the thing, I agree with that. Okay,

sorry. I apologize.

Peter Lederman Esq (06:30)
I just want to get the a cogent thought out and then I'll be glad to take your criticism.

Evan Levow Esq (06:34)
Good luck, Peter.

Peter Lederman Esq (06:37)
So so I think what prosecutors are doing when you negotiate a resolution, and you know they they know what the observations are, maybe, maybe not, but they look at the number. Prosecutors are usually overwhelmed. Many of them are are not as aggressive or work as hard as we do to defend our clients. They have an advantage, they know it. They can basically put the officer on the stand and the judge will basically believe them. So they don't have to really prepare like we have to prepare, but in my mind, they look at the number. If it's a high number, they say

No bueno, not gonna make a deal with you. Plea to first tier. If it's a low number, I think that opens the door to making it. Now, to me, and and what I remember, and this is because I've I've been doing this for a couple years, back in the day, there was no per se violation. It was it was evidential, but it didn't create a violation by itself. Evan, what was it? In the sixties, sixty three, sixty five

Then it became a per se violation before it was evidence of intoxication. I think that's what it's become, but in an informal way. And my point is that the system is working without all the histrionics about twenty minutes of observation or about an electronic watch or about, you know, all the things. I mean

Evan Levow Esq (07:57)
Listen.

Peter Lederman Esq (07:58)
you know this Mark, you know this too. Results almost always don't go into evidence. For seventy one pen.

You could always find a reason to to attack them. Yeah, I mean you could lose, but you always had a something on a on a video of officer leaving the room or yeah, I I have one of my favorite pictures and I'll stop talking in a second. It's in a I won't mention the town that they police department where state police took my client for breath testing. I'm ninety five ten. And I could tell that there were walkie talkies body worn camera

And cell phones in the room while the breath test was doing d was was being conducted. Because on the body worn camera, I could see the breath test being conducted. I have a screenshot of that in my room. I have a s every time I feel, man, I look at that and I say, fuck, I'm going, excuse my French, I'm going at it. But there did it's it's it's you know, that's the point is that they don't really need ninety five ten to be a per se violation.

We can still work at we can still resolve these cases. We could do it the right way. And and most times it's not gonna end up in a trial anyway, where you're gonna be, you know, offering it in evidence. It seems like, you know, we're getting all wound up about, you know, something that's really not sounds important, but it really isn't. Although

Melissa Rosenblum Esq (09:25)
I'm gonna ask Evan if he agrees with that and what he's seeing.

Peter Lederman Esq (09:31)
And

Melissa Rosenblum Esq (09:34)
Whether

Evan Levow Esq (09:36)
Kind of agree, kind of disagree. the the per se is is the middle ground. Look, if you've got somebody who just on video looks impaired. I mean I o when I'm talking to a potential new client, I always tell them there's two ways they convict somebody. One is the the number, breath or blood. I'm usually and I'm not worried about that number. In one way, shape, or form, I'm likely, likely to get rid of it.

I'm more concerned about the physicals. The physicals being everything from driving activity to interaction with the officer, ability to do the balance test, so on. How do you look? And how do you look to an independent individual? The judge, somebody else. If if I look at that video, if somebody looks at that video and says, You look drunk, you look impaired, that's a problem. If they say, I don't know, well, maybe it's because, you know, I have sciatica or I've got a sports injury or a yoga injury or something like that, you got a real shot to win it.

What Peter's talking about now in that last part of what I was just saying, you really have a shot to win it now because you can try that case. You can I'm not saying threaten to try that case. For some reason, I don't know why lawyers don't try these cases as much as they should. Try the case. Don't just plead the case, and especially now when the readings can't come in. Readings should not come in at all now, period.

Peter Lederman Esq (11:02)
I think

Melissa Rosenblum Esq (11:03)
disagreeing with you, but I'm telling you that I have cases and not it's never the first or the second. It's always third thirds or clients that have potential immigration issues which can't resolve with any plea to a D UI, D W I at all. but I have and I think Peter where your most of your cases are I don't really practice in Mammoth at all.

Peter Lederman Esq (11:32)
I

Melissa Rosenblum Esq (11:34)
Turn it.

Peter Lederman Esq (11:34)
I mean I I don't go crazy like Evan, you know. Evan doesn't sleep. He's in this car driving

Melissa Rosenblum Esq (11:39)
No, but I'm I'm mostly I'm mostly in Atlantic, Cape May, and South South Jersey, Gloucester, and all those. But I have cases right now that we are litigating the admissibility where I had to submit briefs on the ninety five ten where the prosecutor could have conceded, could have said, We'll go we'll do the trial on the observations and

Evan Levow Esq (12:05)
They're looking they're looking for the case to take up. I've had and I'm sure Peter you have too, and you're talking about that right now, Merv. They they need a case to go up. They're looking for a handpicked case, a perfect case. I don't know even know what that means, but they're they've passed on several cases. I've tried to get some public defender cases, because I ain't paying for this. Peter's not paying for it. No nobody is rightful in their right mind gonna

Melissa Rosenblum Esq (12:34)
Just

so we're clear, I'm not paying for it either.

Evan Levow Esq (12:36)
I didn't think you were either, especially with those broken metators. They're very expensive. So,

Melissa Rosenblum Esq (12:41)
Very expensive.

Evan Levow Esq (12:42)
you know, we need we need a public defender client. I've I so I've had I picked up two pro bono public defender clients, both third offense cases, supposed trials, somehow they become recklesses because they don't I I don't know why they don't want to press these issues. You say, and I know, there are prosecutors that are pushing these readings.

I get the same canned brief that you're getting from the AG's office. I'm responding. And I just walk in and I go, I'm not challenging scientific reliability. I'm challenging admissibility. This machine's not admissible. Chun, Doraguzi, Kelly, Harvey, Fry, Daubert. Not admissible. You gotta have the hearing. and by the way, they're not business records exceptions. You judge, you don't know what these records say.

I dun even I don't know. Peter doesn't know what these records say. We've never seen them before. That's why you have to have the hearing. You can't accept this reading. And anything that comes in is appealable, will go up and will be the case. So do not fear Murp. If you're if you have to do a conditional plea or something like that, I wouldn't let the readings in. I I would object all the way. Well

Peter Lederman Esq (14:03)
What's disconcerting to me is that the situation is out of control. That you have a device and it's funny, you know, I I talk to clients who get refusals and I say, if you only knew, you know, there should be some public service announcement that says below.

Evan Levow Esq (14:21)
'Cause it's not gonna

Peter Lederman Esq (14:22)
But but what's disconcerting to me is the failure

Evan Levow Esq (14:28)
Two

Peter Lederman Esq (14:30)
Contemplate the problem on the part of

Evan Levow Esq (14:32)
Of

Peter Lederman Esq (14:33)
the state and to efficiently and in a fair way resolve these issues. it it is unacceptable that we are where we are. And I far be it from me to criticize the Supremes. I'm just I'm just a country lawyer, a DWI lawyer, but those guys

The attorney general. They should have known better. They should have 'cause that's this happened in in in Chun. I mean this was essentially it was out of control until somebody appealed it and but but it was ha why to implement the I I I'm sure there were reasons to implement the machine. Financial you know, all sorts of reasons. But

It's out of control and it shouldn't be like this.

Evan Levow Esq (15:18)
Well

I I think this is worse. I think it's wor it's it is worse. You had

Peter Lederman Esq (15:20)
Because

we had the conditional pleas back in the day. Remember?

Evan Levow Esq (15:25)
Three right, but and nothing should be happening now. Yeah.

Yeah, three years kind of

Peter Lederman Esq (15:31)
We need that confidence in the

system and I think it goes

Evan Levow Esq (15:35)
Go ahead, I'm sorry.

Peter Lederman Esq (15:39)
No.

Evan Levow Esq (15:40)
All right.

Melissa Rosenblum Esq (15:42)
You

were saying it's worse.

Evan Levow Esq (15:45)
Three

yeah you had three years of Cunningham, they saw what was coming. My client wasn't gonna pay. She withdrew her motion, and then they came to a standstill. The the Supremes at that point in time should have said, look, we need a case. It doesn't matter what the case is, it's gonna have to get funded somehow. It shouldn't fall on a single person to fund the entire matter for hundreds of thousands and millions of future defendants. So we'll find and so interestingly

Here's how the the it the future gets funded. It doesn't get funded through some S cheat to the state from funds for public defenders, et cetera. The public defender funds actually go back if if they have more than twenty five per of left over of the fund at the end of the year, those funds go to the the VCCO, the VCCB, Violent Crimes Compensation Board. I didn't know that. I just learned I learned that in the past several months.

So that may be the entity that that has to end up funding these things. Because it it it should be a public defender's situation. It should be a state situation. It's not going to be a private defendant. So you have you had three years plus of Chun. And you also had, wait a minute, now ten months since I said Chun, I meant Cunningham. Ten months since Cunningham's been dismissed. UTF. What is going on? They should have some.

Melissa Rosenblum Esq (17:14)
Not only that, there was no direction when it was dismissed. And I think I and you're saying three years of Cunningham, and I think that when they were implementing the 9510s, they should have known from the start that it was a different machine, a different technology, different science behind it, that it was going to have, I'll say, parallel issues to the issues of the implementation of the 7110.

They should have been away.

Peter Lederman Esq (17:49)
Historical historical footnote. Before Chun, before the litigation started, I was privy to documentation from the state police. I we made an Oprah request. In the files that they gave, they gave us a a a carton of documents. In the document was the review of the seventy one ten by the alcohol drug test unit. They said they liked the machine. It was neat. But

Using a simulator was old technology. Why it doesn't have gas, we don't know. We recommend that you have gas. Besides updating the electron not the electronics, the programming in the ninety five ten, the biggest change is the the control tests are not conducted or not facilitated by a simulator. It's from the gas that's inside the machine. They knew this fifteen years ago.

Evan Levow Esq (18:48)
Well they also and they also had the ninety five ten at the same time the seventy one ten was being vetted. So you're we we vetted old technology through Chun when this ninety five ten was already out there. That was I think that was part of your memo.

Peter Lederman Esq (19:04)
It's just unfortunate. They they they didn't take care of their business and then they put it on us. They put it on us.

Melissa Rosenblum Esq (19:11)
Well

they really put it on our clients, which is what where the shame is. Through us, but

Peter Lederman Esq (19:17)
Yep. So anyway, life goes on, obly dee, obly da.

Melissa Rosenblum Esq (19:21)
So I have other DWI questions. Is there anything we want to say? Any last thoughts before we move on from the ninety-five ten?

Evan Levow Esq (19:30)
No.

Peter Lederman Esq (19:31)
Not now.

Melissa Rosenblum Esq (19:32)
What's the last takeaway? I think Evan sums it up really well. I'm gonna ask you to sum up the challenge and the cases that you would just throw out. You did it succinctly already, Evan. Do wanna say it again to any criminal defense attorney challenging DWIs?

Evan Levow Esq (19:51)
I think you gotta fight all these cases. I think they're all fightable. There's a s there's a a small percentage that you just look at and you look at the video and you go, You're screwed. Those are the ones that get pled, and those are the ones that Peter are talking about that if you can't tell from the physicals, they should be resolved in in the client's favor. And breath testing don't let's not get started on breath testing.

Breath testing is up to 100% unreliable. There's so many problems with it, but it shouldn't look, we're stuck with it. It's statutory. We're gonna have to deal with it. We're not gonna change partition ratio. We're not gonna change physiology issues. We're gonna get a machine and we're gonna have to deal with it. that and Peter, you were talking before about all the workarounds. We're gonna have to do the same things, the 20 minute issues, the all those sort of things. I say

Just fight or feel free to refer them to me or Peter. Or you, Mark.

Melissa Rosenblum Esq (20:52)
Thanks.

Evan Levow Esq (20:52)
Just stop them or

Melissa Rosenblum Esq (20:54)
Kevin, Peter, do you have any before we go to the next topic of DWI, which I'm gonna ask about, do have any last ninety five ten thoughts?

Peter Lederman Esq (21:05)
No, like you said, the the the it's it's we're resolving cases, so it's interesting but it goes to a bigger question, but we'll discuss that later. But the b the point is do they really need it? Do we have to go through this exercise because cases are being resolved.

Evan Levow Esq (21:23)
Well and and I'm the answer, fortunately or unfortunately, is yes, we have to 'cause we have to get a machine. The seventy one ten. The seventy one ten is so I'm gonna use their terms, sunseted.

There has to be a new machine. It's been broken down for so long. The warranties have run out. That's why they need the new machine. And they're gonna have to come up with a case. And I can tell you, I'll be involved in one way, shape, or form. My partner, Keith Napolitano, will be involved. And we're gonna have to fight it. But we ain't paying for it.

Melissa Rosenblum Esq (22:00)
There you go. so you're saying the cases are being resolved. Do you think it's because of the new ability to negotiate these cases?

Peter Lederman Esq (22:13)
Which I think that's historic.

Melissa Rosenblum Esq (22:15)
Still g has pushback on.

Peter Lederman Esq (22:17)
Yeah. I think you know it's interesting. Well, one of the priorities of the AOC is to move cases, right?

Evan Levow Esq (22:26)
I I gotta come back. All right. I'll be I will be back on. Just give me a few minutes, okay?

Melissa Rosenblum Esq (22:30)
Okay, well we're going to a new section so it's a perfect break and go get your picture taken. You look handsome as always.

Evan Levow Esq (22:37)
Thank you.

Melissa Rosenblum Esq (22:40)
We're gonna talk about plea negotiations. So the attorney general now says and I don't remember if it's twenty twenty four that it came out that there was a new and statutorily a new provision that says that prosecutors can negotiate DWIs, which the change of statute goes against the attorney general guidelines that initially said there's no negotiations of DWIs. Do you think that's why cases are being resolved?

Because of the new

Peter Lederman Esq (23:12)
That's part of it. Listen, I apologize for saying listen. When people say, look, listen, I go

Evan Levow Esq (23:19)
What are you?

Peter Lederman Esq (23:20)
why

Melissa Rosenblum Esq (23:20)
It's okay.

Peter Lederman Esq (23:20)
did you say that? It's not important to say that. What I want you to know is that we always resolve cases. Before there was a ban against plea bargaining, and after. And the reason we did was because the prosecutor knew or the prosecutor was reminded, they had an ethical obligation not to proceed with the case that they couldn't well you were a prosecutor.

Right? You you prosecuted for a period of time.

Melissa Rosenblum Esq (23:42)
Never prosecuted. Don't ever, ever throw me under a bus like that. I was a public defender when I started my career in Philly, but I have always done defense work. I know don't ever

Peter Lederman Esq (23:58)
Well, but the prosecutor has an ethical obligation not to prosecute somebody if if he doesn't think that he can succeed with his prosecution. And and and we resolved cases before.

Melissa Rosenblum Esq (24:10)
Before

we had to be creative, right? Before we had to be Yeah. Because I think judges there are judges and prosecutors that still push back on plea negotiations. I have prosecutors that still will say, No, I don't negotiate I don't negotiate DWIs. They do in the end. They always in the end do it, put it on the trial list and it gets negoti it gets resolved, you know? Yep.

Peter Lederman Esq (24:37)
Some guys and women who prosecute are willing to talk about that to resolve cases. Others are not. I think a large part of it has to do with the size of calendar and the the urgency to move cases, the backlog, especially when we had the COVID backlog. some courts are they say they're up to date, but other courts probably still have backlogs and they're just trying and they have presiding judges who are giving them a hard time because they have so many cases backlogs.

So you know, I mean that's something is a mother of invention, necessity is a mother of invention. Necessity is the mother of plebe arguing or or resolving cases. You gotta resolve cases, you gotta resolve cases. You can't try every case, that's for sure.

Melissa Rosenblum Esq (25:23)
Yeah, I do find it interesting though when prosecutors or judges, 'cause I've had judges also say that they don't accept plea bargains and and those are former prosecutors. And I always find it interesting 'cause I think and I say this all the time, like, how come I can get a homicide negotiated more easily than a DWI at times, you know? Just

Peter Lederman Esq (25:48)
So so to me part of the deal is prosecutors have job security.

Melissa Rosenblum Esq (25:57)
Yeah. Mm-hmm. Yeah.

Peter Lederman Esq (25:58)
Prosecutors in munici I'm I'm talking about county prosecutors. Municipal court prosecutors have no job security. Mm-hmm. They're appointed for a year, they have no way of knowing whether they'll they'll be prosecutors prosecuting the next year. The police don't like them, they won't be prosecuting the next year.

Melissa Rosenblum Esq (26:15)
Do you get the I would I would do that. I would I I agree that's a that's the right resolution, but the judge won't accept that.

Evan Levow Esq (26:25)
So my

Peter Lederman Esq (26:26)
My philosophy and and I've told you this before, my philosophy is this is all about people working with with people. And this is about persuasion and this is about being able to get a result from somebody by getting them to want to look at the case from your perspective, not necessarily theirs. So if you're really good at that, especially if you have some sort of reputation you walk into court with, like you, it makes all the difference in the world.

Melissa Rosenblum Esq (26:52)
Right. When you say I'll just try the case and they know that you're gonna try the case. I mean I I will shout this to every defense attorney. If if they know you're not gonna try a case, you have

Peter Lederman Esq (27:04)
Forget it. You

have no credibility. You have no credibility.

Melissa Rosenblum Esq (27:08)
When I'm shouting, just put it on the trial list. Let's go. You know, they're

Evan Levow Esq (27:14)
Run a trial last.

Melissa Rosenblum Esq (27:15)
No, I'll just say we're clearly not gonna agree. Let's just put it on the trial list and we'll you know, and and so and they know I can try a case. and by the way, it helps you resolve all your cases. I didn't have a DWI trial last week this week, but I had two back to back trials in municipal court for harassment type charges. And it was a second day of trial, and the judge gave the decision on the first trial. It was two different victims.

And the first victim was a not guilty. And I looked at the prosecutor and I said, Do you wanna and and they came in and they dismissed the second charge, you know. For sure. But they weren't willing to dismiss it until you until they know that you can try it, you know?

Peter Lederman Esq (27:59)
One of the one of the great

things that I realized when I was a young lawyer and didn't quite understand what was going on. I would go into court and I would try a case and I would have a judge I I can think of several trials like this. One in particular, where the judge made me come back, this was up in northern Jersey, up in Burton County. Judge and I became good friends after this. but and and other judges, I'm not going to mention any names, but

He made my client fly up from Florida every Friday for about a month. We tried the case into to a conclusion. And the next time I appeared before him, I had his respect and we worked out all cases. It was and we were he was very socially forward, you know, he was amicable and it made all the difference in the world when he knew that I was going to be serious about representing my client. Correct and not just

Melissa Rosenblum Esq (28:59)
They knew that you were gonna come prepared and all of those things really basic things that you know are disrespect. Yeah, I mean I

Peter Lederman Esq (29:06)
And yes credibility.

Melissa Rosenblum Esq (29:11)
Correct. Correct. If you come to court and the prosecutor knows that you're not prepared, or the prosecutor knows you will never go to trial on a case for sure. And then you're there just to negotiate, you are gonna be treated differently than Peter Letterman or Evan Laveau.

Peter Lederman Esq (29:29)
So let's get this straight. This is not just walking into this is not a beauty contest. You could win a beauty contest. But for me but for me but for me I I have to show them

Like you said, I know more about the case than they do. Yeah. And it's hard work. It's not just like beauty contest, you walk in. I beauty contests is hard too, I'm sure. But it's not like saying, Okay, I'm here, drop it down to a reckless. It's not like that. It's it's the the grinding and we t we've talked about this. The grinding, the digging, the drilling down. If something comes to a dead end, moving sideways.

Melissa Rosenblum Esq (30:10)
Reverse and then you try again a different right way. But I will tell you that

Peter Lederman Esq (30:15)
But

you have to come in with you have to come in with the goods besides all the other things. It's not just walking in and having a reputation. That's just one piece of the puzzle. But you that's an important piece of the puzzle.

Melissa Rosenblum Esq (30:26)
Peter, but you got you you obtained the reputation by putting all those coins in the in the coin box, the jar, by being prepared each and every time, by trying the cases, by building the reputation. That's what you invested in that, you know. So now and and so now people know that when you say, I will take it to trial, that yeah that you're gonna be prepared, it it it's it's

It's an investment and it takes time, you know? And that's why all of us have been practicing, you know, I've been practicing thirty plus years at this point, and I think I might be I think I'm the youngest out of the three of us, you know. So all right. I'm gonna go to my next

Peter Lederman Esq (31:15)
I wanna I wanna add something to that. I if I told you this, yeah, I'm gonna say it anyway, because now we're we're publicly talking about this. I had a phone call two weeks ago and it was an associate of an attorney in California. Did I tell you the story?

Melissa Rosenblum Esq (31:32)
You didn't.

Peter Lederman Esq (31:33)
It's a great story. my firm has developed software using artificial intelligence.

Evan Levow Esq (31:43)
Mm-hmm.

Peter Lederman Esq (31:44)
It can review it can review your videos, your body worn camera, all those multiple videos and the hours of it can do it for you and tell you all the good stuff. Okay? And I said, you don't understand. What what what don't I understand? People hire me because I take the time to drill down, to to see the videos, to watch the videos.

To look for the things that I've learned over the years make a difference. To look for the things that allow me to discuss the case.

Seriously, not even with the prostitute, with the officer. So you've got to spend the time. You've got to be willing to say, all right, yeah, I'd rather go out and play golf or go to the gym.

Evan Levow Esq (32:40)
Work.

Peter Lederman Esq (32:40)
Hurt my metatarsals, you know, I'd rather do something like that. But but I'm going to watch all these videos. And it's, you know, it can it can be very time consuming and

You know, we all have so much time and we have a million things we have to do, but the reason why they want you for

The reason why they want Evan is because we find the stuff, we look for it, and w and as you said before, keep looking. If you don't find it the first place. I'm gonna tell you another quick story. Sorry.

Melissa Rosenblum Esq (33:17)
the bottom line is AI and all the video like anyone anyone who's like listen, I believe that AI has a tool in some things with our what we're doing, but not reviewing videos, not not being able to go through the discovery because you're not gonna you need the human eye to be able to see where the problems of the states case is. And a machine can't do it.

Peter Lederman Esq (33:43)
Yeah. More than the human eye, the trained eye, the the skilled eye, the experienced eye. Tell telling an anecdote. Recently I had a case and by the way, these we're you know, our job is to make chicken salad out of chicken feces.

Evan Levow Esq (34:03)
Yeah.

Melissa Rosenblum Esq (34:07)
You can say whatever you want. You don't have to edit on yourself on Mighty Murray.

Peter Lederman Esq (34:11)
I just want to keep civility and and good taste. But but our job is to to find a way. And a lot of times we can't. A lot of times

Evan Levow Esq (34:21)
No bueno.

Peter Lederman Esq (34:22)
But you gotta win those cases that you shouldn't win. That's why they come to you. Not you can't win every case. So I had a case that I shouldn't

Evan Levow Esq (34:32)
Have one.

Peter Lederman Esq (34:34)
it was a case where the officer twice refused to dismiss the DW.

Evan Levow Esq (34:40)
You are.

Peter Lederman Esq (34:41)
I had I had issues and Evan's back.

Evan Levow Esq (34:49)
And broke the camera lens.

Peter Lederman Esq (34:51)
So I had I'm telling a story. I mean so I had, you know, the normal issues that I was trying to persuade the officer. But the officer said, I'm not going to do it because this guy swerved into the oncoming lane of traffic where I was traveling. I was gonna head have a head-on collision with him. It was gonna be curtains for me. Here's what happened. I'm watching the video, and first of all, I don't see that happening on the mobile video recording, but that's

You know, that's a question of what you see or what you don't see. But what I really wanted to say Evan, we're talking about drilling down on a case and spending the time and, you know, making the effort to get the result. So

Evan Levow Esq (35:31)
Take all the all the time you want.

Peter Lederman Esq (35:34)
Well, I mean that's what we're talking about.

Evan Levow Esq (35:36)
Okay.

Peter Lederman Esq (35:36)
You I see you're partaking very nice.

Evan Levow Esq (35:39)
I'm outside.

Peter Lederman Esq (35:41)
I get it. I'm not.

Evan Levow Esq (35:42)
Yeah.

Melissa Rosenblum Esq (35:44)
Totally okay. I wanna know, do you see that pink water bottle there right behind me? next to the printer? I brought it up for the podcast and it's been there the whole time. Does anyone mind if I go get it? No.

Peter Lederman Esq (35:57)
No. What's in it?

Evan Levow Esq (36:01)
Well you know what?

Melissa Rosenblum Esq (36:01)
What? It's a

Peter Lederman Esq (36:03)
It's

Melissa Rosenblum Esq (36:04)
lemon. It's strawberry pink lemonade.

Evan Levow Esq (36:07)
All

Peter Lederman Esq (36:09)
So

Evan Levow Esq (36:11)
Eight seven seven Evan Laveau, just in case. I'm just saying.

Peter Lederman Esq (36:14)
What's that? Okay. So so so what happened was I'm watching a video and I see another officer do an H Gn test.

Evan Levow Esq (36:28)
Mm-hmm.

Peter Lederman Esq (36:28)
The the officer who who who stopped my guy, obviously is the officer in the cloud who was ahead on collision. He's watching the H GN test being administered. The guy does the H GN, he comes back to talk to him. And he says, Yeah, I I I saw an astagmus.

And he said, Are you f Evan, this is a great story. Are you fucking sure? Yes or no?

Evan Levow Esq (36:50)
I thought it was gonna be are you fucking kidding me?

Peter Lederman Esq (36:53)
No. No, he said, Are you f this is I mean, are you fucking sure? And I yes or no. And the guy was sort of, you know, mmm the

Evan Levow Esq (37:03)
And I would go to

Peter Lederman Esq (37:04)
facts. My take was this guy was okay. Not my client. The cop was okay. And when I spoke to him so I had to go to court for trial. Remember, he said no twice. What part of no don't you understand?

So I walk in there, I asked the prosecutor, can I speak to the officer? He said, sure. We go into a little room. I said, Officer, I gotta tell you, I'm really impressed. And I wasn't just trying to kiss out. I was impressed. I said, you know, most officers will just throw everything they can and they don't care what it is. They just write the report so it supports what their decision is. I said, I'm I'm really impressed that you really wanted to know. And we built a bridge.

Got to break. The case was dismissed.

Yeah. So by by by drilling down and I would have never known that. Uhhuh. There's there's stuff there. There's there's hold in them dark hills.

Melissa Rosenblum Esq (38:03)
We're talking also about the idea, 'cause I think someone brought up to Peter like a AI type of program that could go and watch all your videos and and give you an analysis of the videos and and and I would say that I think AI has a place in our profession and I teach about AI and how to implement it, but I don't think with the video watching, I think there's something that

You know, I I have a two step process in my office. I have Stockton students and law students that intern at my office and I let them do the initial review of all the videos because I think anyone in college or law school will be able to detect and say whether the person appeared intoxicated and have an it goes to yours, the the field sobriety tests and

I have them, you know, really timestamp the field sobriety tests and what they see and the communication. And then I have them write their lay person's opinion on it and so that I can look at it initially and then go to what I really think I need to dive into on cases. But I don't think AI can do that. I think like you can't lose that human element of really understanding the case and and

Evan Levow Esq (39:27)
You gotta you gotta watch the video. You gotta have your eyes on it. Yes, absolutely have a couple set of eyes, but ultimately your eyes have to be on it. You can look, the best thing is is to take the standardized field sobriety test course to learn all the nuances of it. Cross examination galore, you learn. It's really it's invaluable, but

There are programs that will do the transcript of what's said in the video, but I'm not sure they get the motions down. Right? So you gotta watch it through.

Melissa Rosenblum Esq (40:10)
Or the tone. You know, you you can't get a tone by a transcript. It's it's it's very matter of fact it's like just the facts. Just the facts, ma'am. So y you you know, Peter, your story about the officer's response and how almost like I'm gonna say it sounded aggressive but firm. Like you're never getting that by a tr with a transcript, you know? Well

Evan Levow Esq (40:35)
But

you also gotta remember you're not just looking for the general signs of intoxication. In your intake, you're you're finding out about medical issues. Does the person have any sort of mo MS or or multiple any any sort of muscular issue, any neurological issue? Peter, I laughed when you said a head on collision and they're doing HGN, Nastagmus. And he's I I thought you were gonna say, Are you fucking kidding me?

I mean, of course you're gonna see that. You get banged in the head. That's exactly what's supposed to happen and that's what the Stagmus is. But, you know, y you gotta have a full go ahead.

Peter Lederman Esq (41:15)
The the key the funny part about this case was I showed him screenshots from the VR. And you could see I had like five seconds, two or three seconds apart when the cars they were coming opposite directions. My guy was never over the line and there was another car in front of him that never swerved, moved, or did anything that would show that somebody was coming at other of them. The fascinating part about the case was my Kai was my guy was a little strange.

unique. Strange isn't r the right word. He bought a car, he had it shipped to the United States, a Honda made in Japan for driving in Japan.

Evan Levow Esq (41:56)
so right side is two.

Peter Lederman Esq (41:58)
on the other side of the I'm thinking that when the officer's car coming, he didn't see anybody on the on the behind a steering wheel where he should have been and figured, my god, this guy's in the wrong lane 'cause the the driver's all the way over the So yeah, I mean you you just have to be creative and and and but you know see what's here and it's

It's interesting, you know. It it's I mean, I couldn't live with myself. None of you would be able to live with if we just walked in the court and threw our our clients under the bus or or you know, just

Evan Levow Esq (42:36)
You see it all the time.

Peter Lederman Esq (42:39)
All the time. For us. But but it's there, it's there. You know, how do we win cases? You you win

Evan Levow Esq (42:48)
Fight Prep for that. Know the file.

Peter Lederman Esq (42:51)
You outwork your adversary. You know, you prep, you look.

Evan Levow Esq (42:55)
Dig. So I found that th this is about education. So I'm thirty-five years into this right now. I'm at a seminar right now.

Peter Lederman Esq (43:04)
Thirty five years old? Is that what you said?

Evan Levow Esq (43:06)
I wish I was thirty five years old.

Melissa Rosenblum Esq (43:08)
It's funny 'cause I said I'm thirty plus years and I was like, I think I'm the youngest out of the three.

Peter Lederman Esq (43:15)
Isn't that true where they start?

Melissa Rosenblum Esq (43:17)
You go, thirty nine with a twenty six year old daughter, so it works out, you know, mathematically.

Peter Lederman Esq (43:23)
Science

is amazing.

Evan Levow Esq (43:23)
There's

a problem. There's a problem there. And my point is, I'm I'm at a seminar right now in Texas. It's a it's a weekend seminar. It's all DUI. So you keep learning about this stuff. This is actually why I got interested in in just DUI law, because I found out if you start to learn more about the issues, wow, they're actually winnable cases. And they're not just dead bang losers on their face and you look at a number, the number's above point eight. You're done.

You failed those field sobriety tests. You're done. Absolutely not. The more you know, and Peter, I'm I'm riffing off of what you said, you're you're you outwork, but outlearn. Outlearn everybody else, no more than the next person, and help your defense counsel in in the same way. But the prosecutors, God bless them, love them, but they're not, they can't.

do the same thing that we do because they don't have the time, the the effort, the funding, and they're not going to have the different techniques and training. And if we know more and better than they do, it's not a condescending issue. It's it's and it's not a it's not a teaching moment, but it's like, hey, listen, did you consider this, this, and this? And the extra this and this is reasonable doubt.

And that's how you win the case.

Peter Lederman Esq (44:57)
You gotta make them want to you've gotta make want to help you. Cause you know, what do they say, Evan? They're none so blind. This is from the Moody Blues. I don't know where they got it from. They're none so blind as those who will not see, right? You got some prosecutors who do not want to see. They you could show everything. I I I for my standardized field sobriety test issues, I send a copy of the state police

S F S T training pamphlet. what is it? chapter seven, something like that. And you know, it it a it's so it but I sent it to him, you know. It this is what they got scoring factors and

Evan Levow Esq (45:42)
Right. What is this?

Peter Lederman Esq (45:44)
Yeah but that yes.

Evan Levow Esq (45:46)
That's true. But but

Peter Lederman Esq (45:48)
But but but you know, they have the advantage because they are prosecutors.

Evan Levow Esq (45:54)
And they got the system behind.

Melissa Rosenblum Esq (45:55)
Hired by the same people that are hi hired by with the police and ask and as well as the judge. And so, you know.

Peter Lederman Esq (46:06)
Yes. So our advantage is we go in with one or two files, maybe three files into a court. They have seventy five, a hundred, a hundred and fifty files. Yeah.

Evan Levow Esq (46:15)
It's it's it's

Peter Lederman Esq (46:17)
The

universe sort of, you know, the balance of the universe, that's our advantage that that we should know more about the case than them. By the way, yeah, prosecutors love to find out about the case by asking the attorney.

Evan Levow Esq (46:29)
They

Melissa Rosenblum Esq (46:29)
Do

they're like tell they tell me about the case.

Peter Lederman Esq (46:32)
Yes. And then they go and fix the case.

Evan Levow Esq (46:34)
What's your reading?

Peter Lederman Esq (46:36)
Yes.

Evan Levow Esq (46:39)
It's a ninety five ten. It's a zero.

Melissa Rosenblum Esq (46:42)
Is that what you say? That's agreeing to have it.

Evan Levow Esq (46:44)
All the time

all the time. There's a it's there's a number, but it's a zero. It's inadmissible.

Peter Lederman Esq (46:49)
There are prosecutors who you can trust who will negotiate with you in good faith. When you tell them something's wrong, they're going, all right. There are other prosecutors who negotiate with you in bad faith, and I don't negotiate with those prosecutors anymore. Yes. And you tell and then they run over to records and fix it. Or they run over to the officer and say, Well, this is what he says, this is what he's gotta testify is.

Melissa Rosenblum Esq (47:12)
Well, I'm gonna tell you I had a client, we had a trial scheduled for a third DWI, and it was the day before the trial, and we were com we were about to conference the ninety-five ten and I the prosecutor gave gave me something helpful in the morning on another DWI. So we're like now back at four o'clock, we're about to conference to argue

The next day, the ninety five part of the ninety five ten issue. And I said to the prosecutor, I was like, I don't even know why we're doing all of this. In the end, it's gonna be a second D W I, even if I lose the trial. And he said, No, it's a third. And I said, Not after trial, it'll be a second. And he said, What did I miss? And I said, I'm not telling you right now.

Peter Lederman Esq (48:08)
This is what we talked about.

Melissa Rosenblum Esq (48:09)
I said, if I tell you.

Peter Lederman Esq (48:11)
You're gonna fix it.

Melissa Rosenblum Esq (48:13)
I and you fix it, then I'm gonna have a problem and it's gonna be a PCR on me. And he said, Melissa, why are we doing all of this if it's gonna be a second? And and I said, I I will be, I will tell you your problem as long as you indicate you will not fix it. And he said, Tell me my problem. And he agreed. And I said, It's a zingus issue.

I was like, and you didn't do what was obligated of you to and and he said, You're right. And he's like, but it makes it a second. And I said, It absolutely does. And he looked and he did some research before we met with the judge. And we met with the judge and I and I said, I think we have a resolution. And we asked not to be on the record, but because sometimes I

This frustrated me because I was like, if I ask if we can conference something, I respectfully think that we should conference it. But it was all on the record, and the prosecutor had to admit he didn't comply with the Zyngis requirements and that it should be treated as a second. And the judge literally said, How long would it take you to comply?

Evan Levow Esq (49:29)
Mm-hmm.

Melissa Rosenblum Esq (49:30)
And he said, I cannot comply with the Zyngis requirement by trial tomorrow. And

So we plot him the next day to the second.

Peter Lederman Esq (49:40)
So and then I have a question for you.

Melissa Rosenblum Esq (49:42)
And

yeah, so

Peter Lederman Esq (49:45)
That's great. So I was whoever gave you that suggestion, they are

Melissa Rosenblum Esq (49:49)
Genius.

Peter Lederman Esq (49:50)
genius bar. Genius bar.

Evan Levow Esq (49:52)
Mm, let me let me think of it.

Peter Lederman Esq (49:54)
Evan. Evan. So there's a trial, conviction, third offense. The defendant is being sentenced, and I say, Judge, you gotta send him as a second. Okay. And she doesn't accept it. The judge doesn't accept it. And that's where it ends. Prosecutor does nothing. Now, since it's the third, I'm going to

De novo it. Do you think the prosecutor at the Superior Court level

Evan Levow Esq (50:28)
Yeah.

Peter Lederman Esq (50:30)
do the work that the prosecutor at the municipal court level didn't do.

Evan Levow Esq (50:33)
Yeah.

Evan Levow Esq (50:34)
Course.

Evan Levow Esq (50:35)
So why not?

Why not? The judge can. You can take it right to the the law clerk or go right to the head of the municipal court appeals unit and have them do the right thing if if they will.

Peter Lederman Esq (50:52)
If

they do. It's interesting.

Evan Levow Esq (50:56)
Depends on what county. Some are getting very difficult. Sure, yeah.

Peter Lederman Esq (51:03)
It'll work for you, Mr. So we're happy for you.

Melissa Rosenblum Esq (51:06)
There you go. It didn't work for you.

Peter Lederman Esq (51:10)
Well not yet. I mean we haven't gotten to well, frankly I think my client has disappeared, which is un unfortunate. So you know.

Melissa Rosenblum Esq (51:20)
Also part of the also part of our handling and representing our clients is our clients sometimes are their own worst enemies.

Peter Lederman Esq (51:30)
Yes, he could have been abducted by ice cream. Is that what they call the agency?

Evan Levow Esq (51:35)
Mm-hmm.

Melissa Rosenblum Esq (51:38)
Well that's That's not his fault.

Evan Levow Esq (51:42)
I had I had a guy, I had a guy last year, I don't I don't know if we're telling war stories here. I had a guy last year, third offense. I said, you know, you can't tell anybody, look, I guarantee anything. I I don't have a crystal ball. I can't promise you anything, but I've been doing this for a couple of weeks. I kind of know what's gonna happen. I know the facts of the case, etc. I said, It is inconceivable to me that you're gonna get convicted of this charge. All right. And it's way inconceivable that you're gonna go to jail.

Even as a third offender, 'cause I had all kind of stuff going on. I just couldn't guarantee him anything. Well, we get to court, he doesn't show up. He didn't show up. I worked out a reckless on it.

Evan Levow Esq (52:24)
Good.

Evan Levow Esq (52:24)
Six months suspension, whatever it was. They haven't found the guy. It's been eighteen months. And he had a disability. He left his wallet in his house, his phone in his house, and his bike was gone and we don't know where he is.

People do really do and that's the danger of what goes on. We deal with life and death situations for people because these are the biggest jackpot situations of their lives. And I I remember that every single time I'm talking to a client. And sometimes sometimes it's not easy. Sometimes the client will press your buttons. Sometimes you you know, you gotta really listen extra hard.

But these are v extremely serious cases and I wish that everybody treated them as such. Not just defense attorneys, but the prosecutors, the judges. You know, it's the most serious k kind of non felony slash whatever misdemeanor is in New Jersey type of case there is, and it's it's devastating for people.

Evan Levow Esq (53:33)
I agree.

Melissa Rosenblum Esq (53:35)
Yep. 'Cause these are people that for the most part are law abiding people and you know and that are struggling with No, I know, but those are clients that I'm dealing with in other courtrooms. Yeah. Yeah.

Evan Levow Esq (53:52)
Even if they're second third offenders, right? I mean they're law abiding but with problems, with addictions, with issues that are not getting met by these courts.

Melissa Rosenblum Esq (54:03)
No, yeah. And a hundred and eighty days in jail for clients is a significant sentence for

Evan Levow Esq (54:17)
It shouldn't happen. There should always there's almost always a way around jail time. I found that PCR is getting a lot tighter. It's it's not it's not as I'm not gonna say easy. It was never easy, but it's a lot more difficult obtaining PCR unless it's a straight lark, which I mean how many of those are there? And to get a real barboza, you gotta have.

transcript, you gotta have discovery, you you gotta have things that you're not gonna have in fifteen, twenty years.

Peter Lederman Esq (54:51)
That's a Vinnie Barbosa.

Evan Levow Esq (54:53)
Yes, exactly.

Melissa Rosenblum Esq (54:54)
So I think the reason

Yeah. I think the PCR is harder because there's the attorney requirement. No no judges are taking pleas anymore without a lawyer, right? There's the interpreter requirement. No judges are taking pleas for individuals not only that can't speak English, but can't speak English fluently. Like I think they tightened up a lot of the issues that really came with PCRs.

Evan Levow Esq (55:28)
So

Melissa Rosenblum Esq (55:30)
Yeah. Asking a judge is he or some other judge, you know.

Peter Lederman Esq (55:35)
Yeah, but I mean if it's the same guy who sat you know, who sat when the guy appeared before him, now you're saying, No, you didn't take a good plea, Judge. Sorry about

Evan Levow Esq (55:43)
I had one I had one in front of a judge who said, that was like the first month that I was on the bench. Yeah, you're right. I didn't know what I was doing. And he and he granted his own PCR. Yeah,

Melissa Rosenblum Esq (55:55)
That's good.

Evan Levow Esq (55:55)
it was it was it was it was endearing. It was very nice.

Melissa Rosenblum Esq (55:59)
All right. Well, we've been on for about an hour and I know Evan probably has some more s are you doing any more learning and I have some meetings to attend to as well. Peters probably has a golf appointment in like thirty minutes. How often are you golfing?

Peter Lederman Esq (56:20)
That's miniature go no, not tonight.

Evan Levow Esq (56:22)
Yeah.

Tom the producer (56:23)
One of the best ways to support Melissa and the Mighty Murp Podcast is to go to our YouTube page, find the subscribe button, open the menu, and click the bell icon so you actually get alerts when we post new episodes or shorts. Well, here's the update on YouTube thumbnail strategy going forward. It's all my lawyers are back from vacation and we're gonna be podcasting at a crazy rate. Guess what? I'm using screenshots from the videos.

for the YouTube thumbnails, for the LinkedIn thumbnails, because every post or every other post on LinkedIn that's AI generated art, they all look the same. Not only that, they're getting marked as AI slop. So you could write a great article or make a great video. But if the cover is like that looks just like the last post's AI pronouncement imagery, I think people are gonna flag as

This is AI slop, or this looks like AI slop, which is now a feature in LinkedIn. So even if it's not AI slop in the content, a lot of the artwork is straight up AI slop. So hey Murp, we were early, we used AI when it was cool, it was eye-catching. Now it's like camouflage. If your imagery, if your videos incorporating AI generated B roll.

If your thumbnails on YouTube, Instagram, LinkedIn, wherever are AI generated, now it's the least eye-catching version of a thumbnail. You're literally just better off taking a screenshot of you on your video conference doing your podcast, put a title on there, and nobody's gonna be like, this is AI slot. So you've got a whole new obstacle to contend with, whether it's a LinkedIn article, a YouTube video, these channels of publishing.

Are concerned with not just "is this definitely AI slop?", but "does this appear to be AI slop?" If there's a button and people can flag you for appearing to be AI slop, you better run from anything that appears to be AI slop. This was so important I didn't shave. I look like a miscreant. Forgive me. All right, now if you

Are you seeing all these promotions from companies who want to manage your maps profile and pump up your maps in the age of AI and get your phone number above the fold if you're a service business that lives and dies by phone calls? You can go to clicks.com. That's cliqts.com. And there's a clicks IQ audit you can run for free on your Google business profile and get market.

Intel in real time. So that's clicks.com for a free market landscape breakdown. we're calling the clicks IQ. And you can run that on your own business in your own market. All right. We'll keep posting stuff. Things get weird. YouTube now lets you upload two videos for an A B test. Not just A B test the title and thumbnail. It's getting crazy out there.