New year, new guests, and new segments!
We kick off Season Two with a few kind words from season 1 guest, Austin Aimone.
You can check out Austin's episodes here: https://www.mightymerp.com/guests/austin-aimone/
Legal Marketing Consultant
For as long as I could remember, I have been fascinated by the psychology of advertising. I love a good commercial, catchy jingle, or memorable billboard. While most people watch Super Bowl commercials for the humor, I’ve always been intrigued by how a scene of a happy family camping in the woods can encourage you to buy a truck. That interest led me to study Marketing in college where I focused on the psychology behind consumer engagement.
For the past two years, I have been working with small law firms and sole practitioners on their online marketing, business development, and brand awareness. I have helped firms increase revenue and expand their business by creating custom marketing strategies. I have experience working in all practice areas from Family Law and Criminal Defense to Consumer Protection and Class Actions.
In everything I do, I always asked one simple, but important question; Why? I am genuinely curious by nature so asking “why” helps me better understand the situation. Science also shows that explaining why someone should do something rather than just telling them to do it leads to more favorable outcomes. I use my natural curiosity to learn about my clients and their businesses. From that, I then create an authentic brand for that attorney that, when positioned in the right places, will connect and engage with an audience.
In working with small law firms, I have found a passion for contributing back to Main Street America. Small law firms are the cornerstone of every town and a stronger legal community leads to a stronger local community.
I live in Media, Pennsylvania with my wife, daughter, and dog. I spend my free time playing soccer, watching football, and being the best possible dad to a beautiful little girl.
Here are some great episodes to start with.